Content & Search Optimization Services

Content Strategy & Search Optimization

Comprehensive content and search services for large-scale government and higher education websites:

• Content audits — Page-by-page inventory with quality scoring across accuracy, completeness, and readability; prioritized remediation roadmap
• SEO optimization — Keyword gap analysis, meta title and description optimization at scale, internal linking structure, XML sitemap generation and validation
• Answer Engine Optimization (AEO) — Structuring content to appear in featured snippets, knowledge panels, and direct-answer results from search engines and AI-assisted search interfaces
• Generative Engine Optimization (GEO) — Preparing content for accurate, favorable representation in AI-generated search summaries and large language model retrieval
• Schema markup implementation — Structured data (schema.org) for academic programs, events, FAQs, and organizational entities; validation and testing included
• SEO metadata at scale — Systematic audit and rewrite of titles, descriptions, Open Graph tags, and canonical URLs across multi-hundred-page sites
• Core Web Vitals analysis — Performance diagnosis and improvement guidance aligned to Google's ranking signals
• Content strategy consulting — Taxonomy review, audience-to-content mapping, editorial workflow recommendations, governance frameworks

Spanish Translation & Localization

Professional Spanish translation and localization services for government and higher education content, with multi-layer quality assurance:

• Translation of government forms, policy documents, handbooks, and regulatory materials
• Higher education program pages, enrollment materials, student handbooks, and public-facing web content
• Localization review — ensuring terminology, tone, and cultural context are appropriate for the target audience, not only grammatically correct
• Multi-layer QA process: initial translation, independent review, back-translation verification, and subject-matter accuracy check
• ADA Section 508 and plain-language compliance review for translated materials
• Bilingual formatting and layout review for documents with parallel English/Spanish presentation

Technical Writing

Institutional-quality technical writing for government and higher education audiences:

• Standard operating procedures (SOPs) and process documentation
• Technical reports and white papers
• Regulatory compliance documentation and policy manuals
• RFP response support — narrative writing, capability statements, and technical approach sections
• User guides, training materials, and curriculum documentation
• Grant writing and program narrative development
• SEO metadata and structured content documentation (schema.org specification authoring, sitemap maintenance documentation)

Target Sectors

• Higher Education — Universities, community colleges, and academic support organizations. Experience with large web footprints, complex program taxonomy, distributed content ownership, and accessibility mandates in .edu environments.
• State & Local Government — Texas state agencies, municipalities, and public authorities. Familiar with CMBL procurement, VetHUB subcontracting requirements, and the content governance constraints of .gov environments.
• Federal Government — Federal agencies and the prime contractors supporting them. SDVOSB certified, SAM.gov registered, UEI TFBNSNEML5H8.

Certifications & Commodity Codes

Contact

Jason Hull
Hull Site Services LLC
jhull@hullsiteservices.com
(903) 224-5698